Tuesday, August 4, 2009


I received my Zappos.com shoe order today, 24 hours after I placed the order. Wonder how they did it? Location.

Although their corporate headquarters is in Las Vegas, their distribution center and warehouse is located in Kentucky – right smack in the middle of the United States. Zappos.com can have their products reach their customers quicker through strategically leveraging the convenience of also being located next to the UPS Worldwide hub.

Yes, even in the age of e-commerce and Internet businesses, location still matters.

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