Monday, December 8, 2008

Going Green

I read an article this morning on how some larger companies are going green (attempting to be more environmentally friendly in highly visible ways) in order to attract not only customers...but employees! With the rise of the creative class, some highly desirable employees are being a bit choosier about the kinds of companies they work for. They want to work in an environment where they know they are making a difference.

If you are a start-up company and want to be competitive, there is further motivation for going green. Not sure how? For starters, you should at a minimum...

  • Recycling in the office
  • Using eco-friendly suppliers
  • Go digital (reduce paper consumption)
  • Offer carpooling and/or working from home
  • Use energy-efficient light bulbs

Visit for some additional ideas.


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